I have seen this trend recently where some stagers are advertising and claiming that they will stage your home - and because they own their own inventory - they will not charge you any rental fees.

As a professional home stager myself and as someone who is dedicated to running a successful staging and design business whose services will benefit many clients for many years to come, I wanted to write about this trend and clarify some things.

My goal and desire is that all you who are seeking staging services - where the stager claims they will use their props and inventory and not charge you for it - will be better educated in making the right decision that best addresses your staging needs.

First I would like to make you all aware of the fact that Home Staging is not a regulated business. What that means to you as a consumer and as a seeker of staging services is that anyone can put a shingle out there and claim to be a “professional home stager”, but that does not necessarily make them so.

 

For anyone to achieve the highly sought “professional” status in any field a few things need to take place. I read once that it takes an average of three years or about 6,000 working hours for someone to hone in their skill set in the profession of their choice.

It is a known fact that a lot of people who claim to be home stagers, stage on the side, and on the weekends mostly. Staging is not their full time profession.

Secondly, like with any other profession, on-going training and education is a must. There is absolutely no way around it, if anyone as a professional is set on providing stellar service and products to all their clients 100% of the time.

As an example of this I have committed to investing up to $5,000 a year towards on-going training as it relates to what I am engaged with on a daily basis and that is, staging, design, and renovations.

Since Staging is not a regulated business, on-going continued education is not required. That is not to say, it is not needed however.

Thirdly results always speak for themselves. Check out their on-line reputation, portfolio and results. Reading reviews  from clients who have actually worked with them in the past would be a great thing to check out.

And as always be weary of stock photos used on ads and websites, as they are not reflective of what  the stager can actually do or accomplish; rather they only speak to the fact that those stagers can pick a pretty picture, no problem.

 

A professional home stager, one who has done the time so to speak and on an on-going basis hones their professional skills is very well versed in things like, fundamental design elements, what makes a staging design stand out, what does not, scale, balance and symmetry, how the style of the home and the fixed elements in the home dictate how the home is staged etc. For those reasons I am also against verbal staging quotes, but I will have to write another blog on that and why you as a consumer should not fall for it.

Please realize that all those items I listed above dictate how the buyers will respond to your home. Why would you want to risk having the potential buyers focus on bad staging when they should actually focus on your beautiful home?

You are making the buyers experience of touring your home memorable o’right but it is not your  sellable home they will be remembering I can assure you of that.

Case in point, check out these two homes below.

One belongs to the Tuscany brown trend which is no longer trendy now btw. This property was located in Prestonwood in Dallas and it sold in one week once it was professionally staged by Design by KETI and it relisted as such.

Prestonwood-Luxury-Home-Staging

 

This other home which is located in Preston Hollow in Dallas  belongs to the current Parisian gray trend. This home sold in two weeks after it relisted as a professionally staged home by Design by KETI.

Preston-Hollow-Luxury-Vacant-Home-Staging

 

Here are some other examples...

This condo sold and de-staged in less then 30 days...

 

Vacant-Home-Staging-in-East-Village

This luxury Home in Lake Highlands sold in three days from being listed as a professionally staged home. It de-staged in less than two months.

 

Lake Highlands Luxury Home Staging

This renovated home in Preston Hollow sold and de-staged in two and a half months...

Dallas-Home-Renovations-by-Design-by-KETI

Different type of props, inventory and color schemes were used to stage those homes as the fixed elements and the color scheme  in the home dictate how the home should be staged.

For those reasons – so that you ensure that you hire the right stager for you, whose staging will add value to your home and not take away from it – some good questions to ask would be along the lines of their professional staging background and how much actual time do they dedicate to staging homes on a weekly basis and for how long have they done so.

Some people might excitedly say “staging is my passion”. Please understand Passion Is Not Enough.

Although there is nothing wrong with being passionate about staging, having the skill set to also deliver a top staging and design plan that will yield results and that is  to sell your home swiftly and at a desirable price point, is of utmost importance.

Passion does not make you a professional!

 

For example, I love dancing. I am very passionate about it.  Everybody who knows me on a personal level knows this fun fact about me.

And I exercise this passion of mine by social dancing on a regular basis. On occasion and when my schedule permits it, I will take a group class but that is about it. But IF I want to become a professional dancer however, I would need to dedicate a lot of time and money to it. I would need to allocate time in my schedule to take a lot of private lessons so I can hone my dancing skills, and be really good at it. I also need to practice what I learn during those private lessons, so that one day in the near future I would be able to call myself a professional dancer and make a living out of my dancing.

My point is having passion about something – even staging - is not enough!

Cultivating your passion by dedicating time and resources to it, will elevate you to a professional status in the field of your choice!

 

Now that you have a little bit of a background on what distinguishes a pro stager from an amateur stager, let me tell you the reasons why we charge rental fees when we use our own props and inventory to stage your home.

 

  1. We charge rental fees when we use our own props and inventory to stage your home because as professionals we understand the law of diminishing return. This is an economics concept. It states that if one factor of production is increased, while other factors are held constant, the output will eventually diminish. This is otherwise known as negative returns.

Let’s apply this to hiring a stager to stage your vacant home and you need not pay rental fees for props and inventory.

Although it appears you may be getting a good deal, in actuality you may be getting a really bad one.

 It pays to invest more in the front end. When you pay a rental fee for props and inventory  to stage your home, you are ensuring you are getting top of the line items that are on-trend, are  ispirational to the buyers and in line with the architecture of your home. Since staging is nothing but packaging and merchandising, it is of utmost importance that the right props and inventory are used to  package and merchandise your home in other words stage your home.

 

Please understand each added input/benefit (in other words, "free props and inventory") will lead to a decrease in the quality of what you thought the outcome of staging was going to be.

So you find yourself six to eight months down the road and not only do you not get the return on your initial staging investment, you suddenly find yourself losing money because of it. Those losses come in the form of several price reductions, and on-going mortgage, tax, insurance and upkeep payments and fees.

 

  1. We charge rental fees when we use our own props and inventory to stage your home because cheap will end up costing our staging clients too much.

The quote from John Ruskin comes to mind:

“It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

So I encourage you to pay for something better, all the time.

 

  1. We charge rental fees when we use our own props and inventory to stage your home because as professionals we have the end result in mind. And that is selling at a stellar time, at the most desirable price point.

 

3.1 We charge rental fees when we use our own props and inventory to stage your home because not charging accurately for services provided is not a sustainable business model. Specifically such type of business model will drive the business and the business owner into bankruptcy in no time at all.

Let me explain this a bit further. The three basic components that make up a vacant staging price quote are: 1. Staging Design Fee, 2. Moving and Logistics/Packing/Unpacking Fee and 3. Furniture and Accessories Rental Fee.

The staging fee covers things such as putting together a staging design concept, selecting all the props needed to stage the home (things like furniture, accessories, artwork, and soft good, lighting),  and packing and wrapping all such props and inventory, and then setting up on site as well as styling.

The moving fee covers the cost of moving all packed and wrapped props and inventory from the warehouse all the way to your house. And then from your house all the way back to the warehouse when your house sells and it needs to be de-staged.

If you have moved recently you know from experience that it is expensive to hire movers in Dallas. Our experience has been that when staging vacant homes – based on the scope of the project, the rooms we have staged and the distance of the house from our warehouse– moving costs can go anywhere from $700 and up to $2,000 on any vacant staging project.

 

And then there is the Furniture and Accessories rental fee. Please understand that there is a lot of money that goes into purchasing new inventory items on a regular basis. Inventory purchase and warehousing are two of the largest expenses any staging business has on their books.

 

We have a special formula in place when it comes to pricing out the rental fee for all items that are needed to stage your home.

 

What those other stagers are doing when they say “they don’t charge rental fees” is no different that you reaching out to some of the furniture rental companies out there and have them let you lease their stuff for free. I can assure  you that will never ever happen. Why because they are a for profit business. An exchange of products (staging props and inventory) for dollars ( inventory rental fee) needs to happen.

That makes a lot of logical, business and financial sense.

 

Red flags should go up when someone claims they do not bill rental fees. Some valued questions to ask would be, where did they get their props and inventory, how much money they spent towards it, will they bring cardboard furniture to stage your home, are they bringing stuff they got on garage sales to stage your home, or is it their parents oversized peanut butter color leather sofa from the 80’s  that will make its debut in the formal living room of your $900K home.

I am mentioning all those things because I have seen them actually happen over and over.

And last but not least do they have insurance for their inventory. And do they have insurance to be working at your home.  Unforeseen/unexpected things happen all the time. And the smart and savvy business owners plan accordingly for such things.

 

At the end of the day – as a consumer myself – I would be reluctant to hire someone who appears to not understand the intricacies of basic pricing. In my head that is something that would raise flags related to their professionalism, knowledge of real estate and their skill set.

Since they are not capable of doing such elementary thing – meaning pricing their services correctly - I would wonder if they are capable of being a top notch professional who will provide top notch staging designs so that your home is packaged and merchandised the correct way, so that your home sells fast and for top dollar and so that you get your money’s worth and return in staging it the professional way by a professional stager.

…those are all my thoughts. What are yours? Please feel free to share your opinion on this. I would love to hear it.

 

And if you are set on working with a professional home stager to help stage your home the right way, we would welcome the opportunity to be of service. And because we care for results and we care that YOU turn a profit, we will bill you rental fees, not because we are greedy, but because it's a win-win for all parties involved, we are fair, and we are really good at what we do. 🙂

 

Cheers,

Keti

O: (214) 814 – 5967

E-mail: info@designbyketi.com

 

If you are a home seller and are thinking about listing your home for sale, one of the things that would benefit you the most is a  Home staging consultation.

By consulting with a professional home stager  -  for a minimal fee  -  you will be tapping into the intellectual property and expertise of someone who is well versed on anything related to target real estate marketing, merchandising and packaging a home for sale. During the consultation you will be given specific instructions on a room by room basis as to what you need to do to prepare the home for the potential buyers; AKA, package and merchandise it.

Check out some before and after pictures of this drastic transformations in Dallas.

Dallas Home Renovations

Formal Living Room Home Staging

Lakewood Home Staging

We are so proud of the sellers for implementing 100% of our recommendations.

 

 

Cheers,

Keti

O:(214) 814 – 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging not only educational but also amusing, genuine and refreshing.

 

 

 

It’s a Seller’s market…You hear it everywhere from everybody.

…BUT not all homes are selling FAST and for TOP Dollar!

I would like to propose to you that a Seller’s market does not equate a Flea market.

The reason being…

NO MATTER WHAT THE REAL ESTATE MARKET IS, EVERY PROPERTY HAS A TOP DOLLAR VALUE RELATIVE TO THAT MARKET.

Why is that…?

…Because consumers always want the best product, at the best price, that meets their needs.

So what am I trying to say here? What’s my point…?

My point is this:  If your home for sale look something like this…

 

...or like this

Dallas Top Home Staging Company

 

...or even like this (aka, cheaply, badly staged)

I got some BAD news for you…it will not sell FAST nor for TOP Dollar even in a Seller’s market!

The internet has changed how we do life and business. Gonne are the days when a buyer walked into the local real estate agent’s office asking for help finding a home.  The internet is now the market place for Real Estate; not the Broker’s offices down the street.

When someone decides they want to buy a home they get on line. They do a lil’ bit of shopping, decide on what home they want to go visit and then call a Real Estate Agent to help them go see the home in person. And while the buyers are internet shopping, within 20 seconds of browsing thru a listing they will decide whether they want to view your house for sale in person or not. That’s all you got, 20 seconds!!

 

So, after viewing a series of homes on the internet do you think the buyers will want to see these types of homes in person

Or These ones…?  All Professionally Staged and Photographed by the team of Design by KETI.

Living-Room-Luxury-Home-Staging

How about this one?

Living room staging uptown dallas

Or this one…?

Home-staging-for-investors

 

The Real Estate market has changed, it’s not business as usual!

Strategic Staging, professional photography, and video are the MOST important ingredients that will sell a home FAST and for TOP Dollar Regardless of what the market trends are!

 

Remember, a Seller’s market does not equate a Flea Market.

 

Cheers,

Keti

O: (214) 814 – 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging not only educational but also amusing, genuine and refreshing.

Smart Sellers understand that Professional Home Staging is a powerful marketing tool that when used correctly - it has tremendous FINANCIAL benefits associated with it regardless of what the market looks like. Why? Because a staged home will photograph well, will show well, will enable the buyers to linger in and not move on to the house next door. Basically a well-staged home will attract and entice more buyers to set up an appointment and come see it. The more appointments, traffic and interest your for-sale house generates, the more likely you are to sell it at asking price if not above asking price.

As spring rolled in a few good things happened in real estate in Dallas; home prices started to go up by 6% and up to 8% - some even say - and the big talk in the local media is that “it’ a seller’s market we are in”. Yippee!

Although I am optimistic and inspired by the current trends in real estate I also think that –as sellers- it behooves us to be realistic about those trends.

Home Office Home Staging

And the reality is this:

Day after day, I have driven by homes with 'For Sale" signs in front of yards for months. I am sure a lot of you share similar sentiments.

Why are not All Homes Selling Fast and for the absolute best price? After all it’s a seller’s market and the seller calls all the shots. Not necessarily so, and not so fast!
Regardless of what the market is, buyers are smart and they will always look for the best product, in its best condition, that meets their needs (and wants) and that is offered for dollars they are not just willing to part with but even pay more.

So as you contemplate putting your house on the market– as a seller – you need to be asking yourself these two questions because at the end of the day, you won’t have a sale unless you have a buyer.

a-) what does the buyer in my area want;

b-) can I deliver on what the buyer wants so my for-sale house outshines the competition in my neighborhood, and so that I get top dollar from the sale of my house?

At the risk of sounding materialistic, I am going to say this: yes, it’s true it’s all about the mighty dollar! But it’s a lot deeper than that. Why would you want to be part of a financial transaction and leave money on the table?

Luxury Vacant Home staging

Merely by not merchandising and packaging your home so that it appeals to the target buyer (aka not staging it for sale) you are doing just that - you are leaving money on the table.

The good news is, you don’t have to leave money on the table if you play your cards right. So yes, it’s sort of a game a little bit, but it’s a fun game with great financial return. Part of the game is to be strategic about the sale of your home. That strategy should involve engaging the expertise knowledge and resources of a professional home stager.

Yes it is a seller’s market and yes homes are selling fast, but not all of them, and most assuredly NOT for Top Dollar. It would be naïve to make the assumption that ALL homes are selling fast.

These are my thoughts, what’s yours?

Cheers,

Keti

O: (214) 814 - 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging not only educational but also amusing, genuine and refreshing.

I would like to share with you an interesting thing that has happened to me during these past few months.

On a few instances I have been brought in for a Staging project by e Realtor “because the seller asked to work with a Professional Stager”. That’s right, the Seller asked the Realtor to get them in touch with their preferred Professional Property Stager as they prepare their house for the market.

It is truly amazing to see the shift in people’s mentalities when it comes to Property Staging. I am thankful for all the smart sellers out there who truly understand that Property Staging is not just about “bringing some furniture into a vacant space”, and it’s not just about “fluffing their home”.

Smart Sellers understand that Property Staging is a powerful marketing tool that when used correctly it has tremendous FINANCIAL benefits associated with it.

We are stepping into a Sellers’ market these days and there is a lot of talk about how the sellers are benefiting and how “offers will practically just drop on their lap”, because the demand for homes is high and the supply is low.

Although I understand the concept of supply and demand really well, I also do understand that REGARDLESS of what the market is, buyers are smart and savvy these days; they want the Best Product that meets their needs and wants at a dollar amount they are willing to part with.

Let’s take this example:

You go to a 5 star restaurant for dinner. You have the most decadent appetizers and entrees one can possibly have in their life. You enjoyed every bite of it…now it is time for dessert. You happen to love Cheesecake and you really want to order some. You talk to your waiter and he gives you your options:

You can have their “Regular Cheesecake”,

 

Best Home Stager in DallasPlain Cheesecake

 

or for $1.50 more you can have their “Special Strawberry Cheesecake”

 

 

Top-Luxury-Home-Stager-Dallas.

Strawberry Cheesecake

 

I don’t know about you but for only a $1.50 more I definitely want the Strawberry Cheesecake which comes with drizzled chocolate caramel and strawberry sauces topped with whip cream and a glazed strawberry. Yum.

(Oh and btw, I guarantee you; it did not cost the restaurant $1.50 for the toppings).

The strawberry cheesecake creates a feeling within you and it eludes a vision of the reality of having that cheesecake vs. the plain one and you just can't resist it, plain and simple.

That’s exactly what Staging does to a property. It presents the buyer with the opportunity to emotionally connect with a property. It also sets your property apart in presentation and value from all the other “cheesecakes” in your neighborhood that are up for sale.

UNLESS you don’t want to make more money when it is readily available to you for a minimal investment of time and money (perhaps even some sweat equity on your part) than Property Staging might not be for you!

…therefore you need not read further.

But if you want to make more money when it is readily available to you than read on…

Here are 4.1 reasons why you should Stage your property in a Seller’s market:

1. Property Staging is a Practical Real Estate marketing tool.

Once your property is listed on the MLS your job is basically done. All you have to do now is sit back and wait for the buyers to come by, tour it and make an offer on it.

We need to understand that the internet has changed the way we do business in every area of our life – and that includes selling a home. Did you know that 42% of buyers used You Tube to look up houses for sale last year? That means, pictures may no longer be all that valuable. The video and the virtual tours will be! I can only imagine how a home that is not staged would look on video, especially if it is not done by a professional. I read this expression a while back I thought it was so true and also so funny at the same time.

“If you think hiring a professional is expensive, wait till you hire an amateur”!

Property Staging is becoming an essential and irreplaceable marketing tool, like we have never seen before because we live in a day and age where people are taking care of all their social, private and business needs on the internet.

2. Property Staging is a solid investment.

Did you know that for every dollar you put towards preparing and staging your home for sale, the buyer will most likely ask that you pay them $10. I don’t know about you, but I would rather pay a $1 now so I can keep $9 in my pocket later.

3. Property Staging is a Win-Win Transaction.

All parties involved in a Property Staging project are winners. It can’t get any better than that.

a- Sellers win because they are able to maximize their return on their investment and preserve the equity of their home. Sellers also win because by Staging their property they will drastically reduce their time on market, which will directly reflect on their pocket book.

Less time on market = less mortgage expenses and all the other costs that go along with having a mortgage, such as tax and insurance payments, maintenance cost, etc.

b- Real Estate Agents win because a higher sales price translates into a higher commission payment for them. Real Estate Agents also win referral business if they sell faster and for top dollar. If a Realtor has sold my neighbors house in two weeks, who do you think will be the realtor I will most likely be inclined to do business with when I am ready to put my home on the market?

c- Buyers win because you give them the opportunity to gain their confidence in the property they are buying from you and because you also give them the opportunity to fall in love with the house/property of their dreams.

d-Professional Stagers win because they are given the opportunity to exercise their creativity and gift of knowing how to merchandise a property for sale by Staging it while at the same time being able to financially support themselves and their families. Most Professional Home Staging Businesses are run and operated as a local small business and when you hire a Professional Local Home Stager, you are supporting small local businesses.

4. Staging a Property = a deal done quickly and for more money.

You would want to Stage because you will get the deal done quickly and for more money. Did you know that Staged homes sell 2 to 2.5 times quicker and for 17% more than the non-staged homes?

4.1 Property Staging may also increase the appraisal value of the property which in turn naturally would allow some buyers to qualify for a mortgage easier.

It would make sense to me that you Stage your property 100% of the time, regardless of what the price of the property is and what neighborhood you live in.

These are my thoughts, what are yours?

 

Cheers,

Keti

O: (214) 814 - 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting   or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging   not only educational but also amusing, genuine and refreshing.

 

When it comes to selling Real Estate, there is a tremendous difference between being In The Market, vs. being on the market.

You would want to be “in the market”and not “on the market”.

Here is how you know you are “on the market”. By the way, this is NOT a place you want to be if you want to sell your house fast: Your house has been listed for at least two months now, you have had less than 10 private showings and you have had Absolutely No Offers!

If that’s the case you need to sit down and re-evaluate your selling strategy. What is causing the lack of traffic and interest? Is it because the house is overpriced or is it because it does not show well. As experts in Property Staging, we can help guide you on some things that you can take specific action on, to assure that your home Shows Well, Sells Fast and for Top Dollar.

Houses that are professionally Staged and photographed Show Well. Because they show well, a lot more potential buyers will be inclined to schedule an appointment to come by and tour it.

The more interest you generate, the more showings you will have. The more showings you will have, the more offers you will have.

Selling your home - like with every thing else in life - is basically a “numbers” game. Once you have priced your house well and you have professionally Staged it -once it hits the market - you should have at least 10 showings within the first week of listing. For every 10 showings that you have, there should also be at least 1 acceptable offer.

Sell RE Fast

So how do you guarantee you are IN THE MARKET?

All you got to do is focus on those 2 things:

1. That your home is Priced Well (Your Real Estate Agent is a great source for this). Check out my blog titled “3.1 Things You Should Do When Choosing a Realtor! for more details on how to select a Realtor that will represent your financial interests the best when selling your home.

2. That your Home Shows Well: that means it is professionally Staged and photographed (call Design by KETI or another Professional Property Stager in your area for assistance with this).

Once those 2 conditions are fulfilled you are on your way to selling Very Fast and for TOP Dollar regardless of what the Real Estate market is.

The reason being, by ensuring that your home is Priced Well and that it Shows Well, you are fulfilling the demand that the buyers have: they want the best product (1) that meets their needs (2) at a great price (3).

Truthfully Yours,

Keti Abazi, MBA, ASP, IAHSP

Owner and Creative Director of Design by KETI

O: ((214) 814 - 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging not only educational but also amusing, genuine and refreshing.

Hi everyone.  I have not had much time to do any blogging recently - thanks to all of you who have kept me busy – but wanted to take some time and write on the cost, or what I like to call the Investment of Staging.

From my discussions with many a Realtor, I have heard it mentioned more than once that although Staging a listing might sound like a great idea, their Seller just can’t afford to do so.

In response to that, I always say, the seller cannot afford to not Stage their home for the following reasons:

  1. Once a house goes to market, it becomes a product, therefore in order for it to sell Fast and for TOP Dollar it needs to be Merchandised ( i.e. Stage it)  so it appeals to the broadest buyers;
  2. The way you live in a home and the way you sell your home are two different things. That means, among other things, vacant properties are not going to sell fast either, simply because they have no “soul” about them, and the buyer is unable to make an emotional connection with them. No Emotional Connection = No Offers;
  3. The cost of Staging a home is ALWAYS less than the first price reduction. It’s all about showing the numbers to the Sellers and doing the math so to speak. I have yet to talk to a Client/Seller that refused to have the property Staged, after I went over the numbers with them. And the fact that they have gotten offers after being on the market for 3 days or so is proof that Staging works. When working in collaboration with REAs and Sellers I always ask these two things: a-) what price range they perceive the property to be at or list at; b-) who the target buyer is.

Lakewoodrenovationsandluxuryhomestging

I then Stage the property (package it, merchandise it) in such a way that the Staging design does and will appeal to that specific target buyer, in that specific price range. By Staging the property, the Realtor/Seller are confident on determining where in that range, the property will fall; which 100% of the time, it’s on the higher end of that spectrum as it should be. Staging does add on average 5%-20% perceived value to the property.

Now back to my point about showing the numbers and doing the math:

For example purposes will look at a property with a Listing Price of $250,000.

Living room staging uptown dallas

Cost to Seller when the property is NOT Staged:

-         Since Un-Staged properties stay on the market an average of 9 months or so and assuming monthly mortgage carrying costs of about $2,300/month, that would cost the Seller an additional $20,700 ($2,300 x 9 = $20,700)

-         Average price reduction is about 1% per month so, $2,500 x 9 = $22,500

Cost to Seller when property is NOT Staged: $43,200 ($20,700+$22,500)

Cost to Realtor when the property is NOT Staged:

-         Commission before Price Reductions: $250,000 x 3% = $7,500

-         Commission after price reduction: $227,500 x 3% = $6,825

-         Cost to Realtor: $7,500-$6,825 = $675

-         Add to it the opportunity cost and another $250 or so a month ($250 x 9 = $2,250) in Marketing Cost

Total average Cost to the Realtor is $2,925 ($675+$2,250)

And now for the Savings that both the Seller and the Realtor realize and how Staging is an Upfront Investment worth making:

-         Knowing that Staged homes sell in about 29 to 45 days in the current market - translates into about two months of mortgage carrying cost to the Seller ($2,300 x 2 = $4,600)

-         Staging Investment of $175 to $3,000  (consultations start at about $175, and Vacant Staging projects  for properties in the $250K  price could go up to $3,000)

Total Cost to Seller if Property is Staged = $7,600.

So, when it is all said and done, is Staging worth it? Absolutely, enthusiastically “Yes”. The net savings in this example is likely to be around $35,600 for the Seller and about $3,000 in additional commission money to the Realtor. Eventually, with or without Staging, money will be spent.  The question is how much and for what? Will it be spent in additional mortgage costs, price reductions, money brought to the closing table, continuous monthly Marketing cost, or Staging it and actually selling it now, so you EARN MORE MONEY?

Cheers,

Keti

O: (214) 814 - 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting   or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging   not only educational but also amusing, genuine and refreshing.

I have been going on a lot of MLS tours lately. I have seen many a listings and here is what I have discovered:  Savvy Realtors, who consistently use Stagers to Stage their listings, are seeing far more SOLD signs than their competition who don’t. If you’re not staging all of your listings, occupied and vacant, you’re not doing yourself or your sellers justice. Stage your listings and leave the competition behind.

I am sure you would all agree that Buying and Selling Real Estate is such an emotional transaction. I have yet to hear someone tell me the reason they bought a house was because it had three bathrooms, two and a half baths and a pool. Every time I ask someone why they bought the house they live in, the answer is “I fell in love with that house”. It’s funny how many people make an emotional decision about buying and selling Real Estate and then they go back and logically walk you thru why they made their emotional decision. Makes me smile each time!

I have lived in the Uptown/Downtown are of Dallas at least for twenty years now. I know exactly what the urban sophisticated and quirky buyer is looking for when they decide to buy Real Estate in the area. Unfortunately I can’t say that I see that portrayed on 100% of the listings. I really have not seen the properties being Staged to where the property appeals to the “lifestyle” of the urban dweller.

Luxury Home Staging in Preston Hollow, Dallas

Appropriate Staging creates that lifestyle - that visual and emotional appeal - so that the buyers can emotionally move in. Staging is not decorating or fluffing a house. Rather it is a basic marketing tool that every Realtor who wants to sell fast and for top dollar should use. Thousands of Realtors across the country have discovered the “Magic” of Staging their properties for top dollar sales.

W.I.I.F.M (What’s In It For Me) - in other words “What’s in it for YOU - the Realtor”?

Staging is a Market Differentiator – you will win listings over non-staging agents because you are offering Staging as a Standard Service

Staging is a Value Added Service – Your listing will sell for more than comparable un-staged homes, AND you will make more money (and so will your sellers) if you Stage

You Get more business – you will get repeat and referral business because Sellers will appreciate the extra effort and the fact that the REA did MORE to Get Them MORE!

Here is my two cents on how to have a “Must Stage” conversation with your sellers so that the property gets packaged, merchandised, i.e. Staged before it goes to market:

-         The way you live in a home and the way you sell your home are two different things

-         Once you have decided to put your home on the market, it immediately becomes a product, therefore it needs to be “packaged” – turned into a home - merchandised ( that’s what Staging does – it’s the only thing that you can do to  “package” and “merchandise” your listing)

-         Buyers don’t like the lived-in look. They only know what they see, not the way it is going to be

-         Buyers need to feel they are AT HOME, not in YOUR Home

-         Staging creates a serious of great impressions throughout the home motivating the buyer to linger; when buyers are browsing for homes in the neighborhood, one of two things will happen; they will either move in or move on!

-         The cost of Home Staging is always less than the 1st price reduction.  On Average, the cost would be anywhere from $250 for a Staging Consultation, to $400 - $1,400 for an Occupied Staging project and up to $5,000 for a Vacant Staging project (which includes rental fees for furniture and accessories).

And for those of you who are all about the numbers, which I think all of us should be, than please click on the link below to be directed to the RESA (Real Estate Staging Association) Staging Calculator. http://www.stagingsavings.com/stagingSavings.html

Stay tuned, next time I will be discussing some pointers on Home Staging that I hope you find beneficial as you list your properties for sale!

Cheers,

Keti,

O:  (214) 814 – 5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging not only educational but also amusing, genuine and refreshing.

Many a people have a hard time understanding the concept of home staging. “What is Home Staging anyhow”, you may ask?

According to Barb Schwarz, “Home Staging is the act of preparing a home for sale so the buyer can mentally move in.” I could not come up with a better definition of what Home Staging is!

Living-Room-Luxury-Home-Staging

Another question that I hear all the time is: “Do all houses need to be Staged?

All houses need to be staged prior to sale, if you want to sell for top dollar and be in the market for a short time. Secondly 90% of the population can not visualize or imagine spaces. That means 90% of buyers can not visualize spaces or imagine themselves in the house you wish they buy from you.

Home Staging is equivalent to car detailing (the male reader can totally identify with this); you never try to sell your car, whether it is a Kia or a Ferrari, without detailing it first. If we are willing and open to spending money on something that is a liability, (our vehicle), why are we so closed to the idea of investing on maximizing the return on something that for most of us is our most valuable asset (our house)?

“But my Seller has great taste and therefore Staging is not necessary”, is something else I hear quite often from Realtors.

Staging has nothing to do with a Seller's taste and a lot to do with the buyer’s wants. So the Seller and the Real Estate Agent/Realtor would need to answer the question- who the buyers are and what they want and look for in the specific area or neighborhood- and package and merchandise the house (i.e. stage the home), accordingly.

I went to an open house a few days ago in THE most desirable and affluent neighborhood in my city. The architecture of the house is very traditional-Mediterranean as a matter of fact- and the interior decorating and furnishings are very modern which makes the house very eclectic. First thing you notice as you walk thru the main entrance, are the beautiful expensive art work and furnishings. What happened to highlighting Real Estate (almost 7, 000 sq. feet of Real Estate?). And that is what Staging would do-highlight Real Estate. After all that is what the buyer wants to buy, the house and not the Seller’s possessions.

This particular house has been on the market twice in the last two years and did not sell, and now it has been on the market a third time for over 60 days and they have yet to have an offer. Never mind the price reductions of the 7 figure type…The architecture of the house is beautiful (traditional Mediterranean), the interior design and art work are beautiful (ultra modern, minimalist). Spaces “speak” to us and this property speaks “single bachelor who has a very incredible eclectic taste”. There is nothing wrong with ultra modern, minimalist design. Personally I love it, as a mater of fact…but I highly doubt that house appeals to the young family who wants to make it a home so they are able to raise their children in the most desirable, affluent neighborhood in the city.

So yes, Staging is needed, if you want to sell quick and for top dollar!

As a seller you can not afford to not Stage because your online photos will stand out (which means more showings/traffic-therefore more offers), your house will sell faster, you will make more money therefore you will get your Return on your Staging investment back-at least a 200% return and up to 576% of it. And did you know Home Staging cost may be deductible in the State of Texas?

Cheers,

Keti

O:  (214) 814-5967

E-mail: keti@designbyketi.com

To invite Keti Abazi, to be a speaker at your meeting   or function, you may contact info@designbyketi.com. Your audience will find her presentations on Home Staging   not only educational but also amusing, genuine and refreshing.

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